Profile - all fours™
A family run business in the Channel Islands
all fours™ is a family run business based on the beautiful island of Alderney set in the English Channel. This tiny jewel (3 miles by 1.5 miles) is a pets’ paradise with unspoilt sandy beaches and rolling heathland. It is here that Toni Cherrett and Jane Aireton design and make the exclusive and unique Trover ® dog coats.

 

Toni Cherrett, a Patent and Trademark Administrator is the inventor of the Trover ® dog coat. From a tiny child, Toni has worked and played with animals. Her father was a championship show judge; his favourite breed being the boxer. When Toni misbehaved as a child she was literally sent to the dog house to share a bunk with the boxers.

Growing up with all kinds of animals in the house it was hardly surprising that, when offered a chance to study at a dressage centre outside Vienna, she jumped at it. Here she trained with Hans Riegler, now a Chief Rider with the Spanish Riding School in Vienna. Knowing the dedication needed she thought she would probably manage six months. Seven years later and now a stable manager she returned to England to follow a career as Dressage and Three Day Event trainer.

Now working in Alderney she enjoys the island’s stress free lifestyle which enables her to pursue her love of animals as a pet portrait artist and creator of the Trover ® range of dog coats.

The inspiration for the Trover ® dog coat sprang from problems she encountered with Jacob, her English Mastiff. Reduced to using dustbin liners and sellotape to keep out the inclement weather with a souwester perched on his head, she despaired of finding a non-slip coat.

Alderney weather can be capricious, rapidly changing from brilliant sunshine to rain, low clouds and gale force winds in a matter of minutes. When Jane was having similar problems with her bedlington/poodle a Eureka moment arrived and the Trover ® dog coat was conceived.

When Trixie Belle arrived shivering and malnourished from Pound Puppy Animal Rescue she urgently needed a non-slip coat. Jane’s creative ability and love of animals made her a natural business partner for Toni (her husband’s cousin) and all Trover ® hit the ground running.

Trained as a nurse and now practising as a complimentary therapist, Jane is particularly interested in creating coats for dogs with health issues. Ranger, a rescue Labrador with alopecia, is delighted with his new coat while Trixie Belle’s fragile health is already protected by her range of Trover ® dog coats.

The patent application for the Trover ® (Toni’s Roving Overcoat) dog coat was filed in June 2003. In August, the Trover ® range was launched with a special fashion parade at the Alderney Dog Show. The response from dog owners in the Channel Islands and the UK has been excellent, and the Trover ® range ihas recently captured the imagination of New Yorkers.

“The three ages of dog”
by Toni Cherrett ©2003

The Trover ® Collection
The ultimate fashion statement inspired by your pet
The stylish design of the utility Trover ® dog coat has enabled all fours™ to offer fashion conscious dog owners the exclusive Trover ® collection designed specifically for their pet. Our London fashion designer Sally Goodchild BA (fashion design) MA (textiles design), is already working on such collections as well as stylish bench bags and other accessories. For prices and a free consultation please contact
info@trovercoats.com

Trover ® Graphic Design
Only all fours products carry the Trover ® Logo
To complete the family team Jane’s son, Matt Herivel, a graphic designer working in Guernsey, has designed the Trover ® brochures.


Trover ® coats....a breed apart
Bespoke Tailoring for Discerning Dogs


For more information, please contact
Jane Aireton
Tel/Fax: +44 (0)1481 823209

info@trovercoats.com

 

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